A complete marketing press kit for Eat Clean Bro's pizza launch — postcard, apron, magnet, and the pizza box itself, designed as one unified kit.
Launching a new product line inside an established brand requires more than a new SKU — it requires a physical presence that makes the launch feel like an event. The pizza press kit needed to carry the excitement of a new category for Eat Clean Bro while staying true to the brand's existing identity.
We designed the entire kit as a single cohesive system — the postcard, apron, magnet, and pizza box all share a visual language that ties back to Eat Clean Bro's brand while introducing the energy of the new pizza line. Each piece was designed to work independently but feel unmistakably part of the set.