Vintage Discoveries
A streetwear label's Shopify store, built dark and sparse so the garments do the talking.
The brief
Vintage Discoveries makes neue vintage: distressed tees, camo shorts, trucker hats and heavyweight hoodies carrying the VD mark. The label needed a store that felt like the clothes, dark, raw and quick to shop, without the stock template look that flattens a drop into a catalog.
The work
We set up Shopify on a customized theme with a split-image hero, a monospace type system and a black canvas that lets the sun-faded prints and camo carry the color. New arrivals sit above the collection, product pages lead with the 400GSM fabric spec and Shop Pay installments, and a Klaviyo signup trades 10% off for an email on the first visit. Free shipping over $150 nudges the second item into the cart.
The screens
Deliverables
- Shopify store on a customized theme
- Product and collection merchandising
- Email capture with a first-order discount
- Mobile-first shopping flow
“Neue vintage, crafted for the future. The store stays out of the way.” Studio note
Three fixed-price packages for business sites and online stores, from $1,500 and live in 3 to 7 business days.
See the packages