KIY®
Chief Brand Officer for KIY® — leading footwear and apparel design, tech packs, and overseas manufacturing relationships across Portugal and China.
The brief
Building a streetwear and footwear brand from concept to factory floor requires more than design — it requires direct manufacturing relationships, tech pack precision, and the ability to walk a factory floor and have informed conversations with suppliers in two languages and three time zones. KIY needed someone who could lead the entire pipeline.
The work
Beyond design direction, the role spans the full production stack: footwear design with detailed tech packs translated for Portuguese factories; apparel design (one shirt and one pant program annually) coordinated with Chinese manufacturers; multiple in-person factory visits to both Portugal and China to maintain quality and direct relationships; and ongoing brand strategy that ties production decisions back to identity. The relationships built over years are the actual moat.
Deliverables
- Footwear collection — concept to retail
- Apparel design (shirt and pant programs)
- Tech pack development
- Direct manufacturing partnerships in Portugal and China
- Multiple factory floor visits per year
“Brand work that ends at the factory floor, not the file.” Studio note
Three fixed-price packages for business sites and online stores, from $1,500 and live in 3 to 7 business days.
See the packages