Work/Commerce & Growth/10

Ferrucci's Market

Client Ferrucci's Italian Market

Role Brand strategy, web design, e-commerce architecture, content direction

Year 2024

Stack Shopify, Custom Shopify theme, Klaviyo for customer lifecycle, Local delivery integration

An Italian market site that showcases the food first, then makes ordering it for catering — pickup or delivery — actually easy.

The brief

Local Italian markets thrive on craft and reputation. Translating that to a website usually means losing the texture that makes them special. Ferrucci's needed a site that conveyed the food viscerally, plus real e-commerce capability — catering orders with date selection, pickup vs. delivery options, and clear menu architecture across multiple service types.

Curated gift boxes at three price points, sold straight from the home page.

The work

We led with food photography and editorial pacing, treating the menu like a magazine spread rather than a catalog. The catering flow was designed as a conversational experience — you describe the event, the system suggests the menu, you adjust quantities. The e-commerce backend handles the operational complexity invisibly: pickup vs. delivery routing, prep time logic, inventory limits per item.