Work/Commerce & Growth/13

Full-Stack E-commerce Marketing Setup

Client Confidential (Streetwear)
Role Performance marketing lead, email strategy, paid media architecture
Year 2025
Stack Meta Business Suite, Klaviyo, Shopify, Meta Pixel, Custom audience architecture
Live Private
Full-Stack E-commerce Marketing Setup

Full e-commerce marketing infrastructure for an emerging streetwear brand — from Meta Pixel and Klaviyo to launch-day paid campaigns and lifecycle automation.

9 KLAVIYO FLOWS BUILT
100% PRE-LAUNCH READY
DAY 1 PAID + LIFECYCLE LIVE

The brief

Most emerging brands launch with their site and figure out marketing later. The result: low launch traction, slow customer acquisition, and revenue that doesn't compound. We were brought in pre-launch to build the entire customer acquisition and retention infrastructure before the site went live, so day-one traffic converted and recurring revenue compounded from the first month.

The work

We built the full stack: Meta Business Portfolio, Facebook Page, Instagram business, Shopify Facebook & Instagram sales channel, Meta Pixel implementation. Klaviyo flows for browse abandonment, checkout abandonment, post-purchase, win-back, and VIP segmentation — nine flows total, all custom-designed. Paid media architecture across Meta with creative variants and audience layers tested from launch. The integrated system meant launch-day paid traffic landed on a converting site with personalized lifecycle automation already running.

“Launch with the system already running.” Studio note
Want one like this?

Three fixed-price packages for business sites and online stores, from $1,500 and live in 3 to 7 business days.

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